A SAUSSUREAN SEMIOTIC ANALYSIS OF RACIAL IDENTITY IN SPIKE LEE’S BLACKKKLANSMAN (2018)
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Penelitian ini mengkaji konstruksi identitas rasial dalam film BlacKkKlansman (2018) karya Spike Lee melalui teori semiotika Ferdinand de Saussure. Sementara penelitian terdahulu umumnya berfokus pada wacana, bahasa, atau penggambaran tematik tentang rasisme, penelitian ini menelaah bagaimana tanda-tanda verbal dan visual bekerja secara terpadu dalam membangun makna supremasi kulit putih dan identitas kulit Hitam. Dengan menggunakan pendekatan kualitatif, penelitian ini menganalisis 20 adegan yang dipilih berdasarkan kriteria penelitian yang terdiri atas representasi verbal dan visual berdasarkan konsep penanda (signifier) dan petanda (signified) dari Saussure. Data dikumpulkan melalui penayangan film secara berulang, segmentasi adegan, dokumentasi, dan pencatatan, kemudian dianalisis menggunakan model analisis data interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa penanda verbal dan visual secara bersama-sama membangun identitas rasial melalui representasi supremasi kulit putih, rasisme institusional, identitas kulit Hitam, dan perlawanan. Penelitian ini menyimpulkan bahwa BlacKkKlansman berfungsi sebagai teks budaya yang membangun makna ideologis melalui sistem tanda yang saling berkaitan, sehingga menunjukkan relevansi kerangka semiotika Saussure bagi kajian sastra dan film.
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